Global beauty company, Amorepacific Group (hereafter, Amorepacific) announced today the launch of Sulwhasoo in India.
In a bid to further its inroads into the Indian market, Amorepacific – the largest beauty company in Korea – launched its luxury beauty brand Sulwhasoo in India exclusively with Nykaa. Prior to the current Sulwhasoo launch, Amorepacific has launched its beauty brands such as innisfree in 2013, Laneige in 2018 and Etude in 2019 in India.
Sulwhasoo is Amorepacific’s signature luxury brand. 50 years of dedicated research on legendary Korean Ginseng and rare element from the scarce plant, Sulwhasoo formulates innovative skin solution by infusing wisdom and modern science, awake skin’s radiance that is from confidence with healthy glow.
Sulwhasoo is set to spread its vision of ageless beauty inspired by timeless wisdom to the Indian market through Nykaa, the leading omni-channel beauty retailer in India. The Pan India market will be covered by the online launch of the brand from July 13, 2020. In addition, Nykaa Luxe store launch is planned for mid-August in Delhi and end of 2020 in Mumbai. The offerings in the Indian Market boasts of the brand’s star product, First Care Activating Serum (1 bottle of this product is sold every 10 seconds in Korea) and other signature products such as Concentrated Ginseng Renewing line and Essential line, to name a few. The details of Sulwhasoo’s two hero products are as follows:
First Care Activating Serum: Launched in 1997 to inaugurate the boosting serum category, Sulwhasoo’s First Care Activating Serum contains JAUM Balancing Complex™, which combines five ingredients carefully selected from 3,000 herbs in traditional Korean medicine. The Sacred Lotus, Peony, Solomon’s Seal, White Lily and Rehmannia makeup up the trademarked JAUM Balancing Complex™ in this serum. The product, to be used as a first-step of skincare after washing, effectively achieves the skin balance to give a radiant glow.
Concentrated Ginseng Renewing Cream: Sulwhasoo has invested in 50 years of research in order to transform the legendary ginseng ingredient into an innovative skincare solution. Sulwhasoo has made a scientific breakthrough by studying not just the ginseng root that has been recognized for its exceptional efficacies, but also its leaves, stems, flowers and berries that others have overlooked. The pinnacle of this is the Sulwhasoo’s Concentrated Gingseng Renewing Cream, which works as a potent anti-aging cream.
“We are delighted to introduce Amorepacific’s signature brand, Sulwhasoo, in India. While Innisfree, Laneige and Etude brands are running active on Nykaa, a leading retailer in the Indian beauty market, we are pleased adding Sulwhasoo that will bring luxury skincare to our Indian consumers – with over 50 years of experience in the brand history. I believe our customers in India are going to experience Sulwhasoo’s unique beauty solutions and to create more sophisticated and healthier skincare routines in future,” said Michael Youngsoo Kim, Head of Amorepacific APAC RHQ.
“In recent years, Nykaa has led the Korean beauty conversation in India, focusing on educating Indian customers on the novelty of the products and ingredients. This has resulted in an incremental growth of the skincare category as our customers become more demanding and discerning about their choices. We are very excited to launch Sulwhasoo in India with its unique and innovative solutions which are sure to delight our customers,” said Falguni Nayar, Founder & CEO of Nykaa.
As a leading global beauty company, Amorepacific furthered the popularity of Asian Beauty across the globe with its 74-year legacy and innovative, customer-centric technologies. Ranked in Forbes’ list of the World’s 100 Most Innovative Companies for four consecutive years, the company has transformed daily skincare routines across the globe through category innovations such Boosting Serums, Sleeping Masks and Cushion Compacts, which have disrupted the global beauty market.
Since 1945, Amorepacific has had a single, clear mission: to present its unique perception of beauty– namely what it calls ‘Asian Beauty’ – to the world. As Korea’s leading Beauty Company, Amorepacific draws from its deep understanding of both nature and human to pursue harmony between inner and outer beauty. With its portfolio of over 20 cosmetics, personal care, and health care brands, Amorepacific is devoted to meeting the various lifestyles and needs of global consumers around the world: Asia, North America, Europe, Oceania and the Middle East. Amorepacific’s research hubs located around the world are dedicated to sustainable R&D that combine the best of natural Asian ingredients and advanced bio-technology. With its world-class products, Amorepacific is acclaimed for the innovative ways in which it is transforming global beauty trends. https://www.apgroup.com/int/en/index.html
About Sulwhasoo Brand
In the year of 1966, Sulwhasoo’s originator Suh Sung-Whan placed the resolution to develop cosmetic products with ginseng led to the creation of the cosmetics that was the beginning of Sulwhasoo today. Ever since the start of the brand, Sulwhasoo believes that the beauty does not deteriorate over time, instead it evolves. To encourage women be confident with healthy glow at every milestone in life, Sulwhasoo Heritage and Science Centre conducted research over 50 years on not only the Korean Ginseng, but also all 3,912 complex of traditional herbs recorded in ancient Asian medical texts, with in-depth research on women’s skin of all ages. Sulwhasoo awake your radiance that is from confidence with healthy glow, by infusing wisdom with modern science. https://www.sulwhasoo.com/int/en/index.html
Founded in 2012 by Indian entrepreneur Ms. Falguni Nayar, Nykaa was created with a vision of providing a carefully curated range of products for every beauty solution. Derived from the Sanskrit word ‘Nayaka’ meaning one in the spotlight, it rests on three ideals – curation, content and convenience. Nykaa currently has a portfolio of 1500+ brands across makeup, skincare, haircare & wellness offering a one-stop, personalized product availability and solutions to consumers across India. The Nykaa website and app welcome over 60 million visits per month, of which 80% are loyal repeat customers. Nykaa has created an engaged community of beauty enthusiasts across India, emerging as a leading beauty influencer through conversations on social media, emails, videos and beauty blog. The retailer currently has 68 stores across the country in two formats – Nykaa Luxe and Nykaa On Trend. https://www.nykaa.com/