India’s largest luxury carmaker Mercedes-Benz today strengthened its position in the luxury performance segment by adding two new models to its coveted high-performance AMG line-up. The Born Bold – AMG C 63 Coupé and by the racers for the racers– AMG GT R Coupé are the latest additions to the Mercedes-AMG portfolio in India. With the introduction of these two new AMGs, Mercedes-Benz India firmly underlines its strong presence in the performance car segment, which grew at a robust 54% in 2019. Mercedes- AMG has established its position as a highly successful sports car and performance brand with numerous attainments from motorsports for developing unique road-going vehicles. Both the new AMG Coupés continue to raise the bar for design innovation, class performance and cutting-edge technology.
Martin Schwenk, Managing Director and CEO, Mercedes-Benz India digitally launched the Mercedes-AMG C 63 Coupé and AMG GT R Coupé at the company’s Centre of Excellence in Chakan, Pune.
Speaking on the occasion, Martin Schwenk, Managing Director and CEO, MercedesBenz India commented, “With a strong market presence, supported by a wide portfolio of performance cars and a dedicated retail network, our AMG strategy has helped us in cementing our market leadership in the luxury performance car segment. Encouraging customer demand for our top-end AMGs emerging both from metro and non-metro markets validates our efforts to introduce new products in the performance segment. Our decision of introducing these two products is aimed at expanding the top-of the pyramid performance segment, which has witnessed encouraging demand in 2019. We are confident that the AMG C 63 Coupé and the AMG GT R will continue to create momentum and further expand the segment.
Martin Schwenk further added, “The launch of two new AMGs reiterates our commitment towards introducing the best of products from our global portfolio. We are confident that both these halo products will further enhance the customer excitement created by the AMG GT 4 Door Coupe, which we launched at the Auto Expo. Mercedes’ product offensive for the Indian market will continue as we keep exciting our customers not only with fascinating products and services, but also with innovative brand experiences.”
About Mercedes-Benz India
Mercedes-Benz India, which celebrated its 25th anniversary in India in 2019, pioneered the luxury car market in the country. Set up in 2009, Mercedes-Benz India’s world-class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand and Vietnam. At these locations, Mercedes-Benz produces vehicles in various extension levels for domestic markets. The production facility carries an investment of more than INR 2,200 crores and has the largest installed production capacity for any luxury carmaker in India. Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with presence in 48 Indian cities through 99 outlets. Through the exclusive AMG Performance Centers located in six cities including New Delhi, Mumbai, Hyderabad, Bangalore, Kochi, and Pune, the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country.