Gatorade’s new digital film encourages Indians to invest in personal fitness and well being
B&L Editorial
Posted On May 17, 2020
With more and more people staying indoors, Work-From-Home culture has become the new normal. As an endeavor to encourage people who are at home to stay fit and invest in themselves, Gatorade, world’s no. 1 sports drink brand along with ace shuttler &Brand Ambassador, PV Sindhu released a digital film today, encouraging people to work out from home.
The brand has given a new twist to its ‘Nothing Beats Gatorade’ philosophy, which encourages people to not just Work-From-Home but also embrace the concept of Work-Out-From-Home as part of their daily routine. In the film, Brand ambassador P.V Sindhu is seen motivating consumers to exercise and stay fit while sweating it out, even as doors to ‘normal’ places of exercise remain shut.
The video highlights that just like work has not stopped in the current times, one’s focus on fitness and exercise should not either. Through the video, P.V. Sindhu shares a message of motivation and shows how daily household items like carpets, bottles and stairs can become a part of one’s daily ‘Workout-From-Home’ routine. The film showcases how ‘life as we know it’ has changed but not stopped, and features glimpses of people who have successfully turned their homes into workrooms and boardrooms. It then goes on to show how we can similarly take household items available to us at home and turn them into tools for working out.
Speaking about the film,Brand Ambassador, P.V. Sindhu said, “Given the unprecedented times we are living in, with all of us grappling to understand what the “new” normal is, it is easy to let our own wellbeing take a back seat. There is no substitute for hard work. We continue to deliver our best results at work butfocus, on our fitness has taken a backseat. I strongly believe that now is not the time for excuses and we can continue our workout regimes while we stay indoors. I am proud to partner with Gatorade for a new initiative that aims to change the mindset of Indians and encourage them to drop all excuses, and “Workout-From-Home”. It is important to remember that we will tide through these times, we should remain fit and healthy through these times .”
Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India said, “Even during these challenging times, it’s heartening to see that work hasn’t stopped for us. We continue to deliver our best. However, while juggling the current Work-From-Home situation, our individual health has taken a backseat and through this video, we intend to encourage people to take out time, work out from home and give due importance to their personal fitness.”
About PepsiCo India:
PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 62 plants across foods and beverages. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker.
PepsiCo’s growth in India has been guided by our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com
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