House of Dukes forays into the personal care, launches “Hand-Safe sanitizers”

B&L Editorial Posted On May 11, 2020

Dukes India has launched hand sanitizers named “Hand Safe,” to help combat the COVID-19 virus. The product is fairly economical and is being distributed across cities and small towns to fill the gap due to a shortage of supply. The launch of Hand sanitizer was done officially by Mr Ravinder Kumar Agarwal, Managing Director and Mr Arvind Kumar Sharma, CEO Dukes India in the presence of Channel Partners, Employees and the entire Dukes Parivar over a digital launch meeting. Global Hand Hygiene day being May 5^th the launch attains significant importance as the whole human race is facing a threat from a Virus and all experts vouch for keeping the hands clean by using hand sanitizers will keep the virus in check.

As a responsible company, Dukes India is known for being customer-centric and they are “all-in” when it comes to doing good for the people, especially now, as the world is in a state of emergency due to the COVID-19 Virus. Apart from ensuring that the Dukes range of Biscuits, Wafers, Confectioneries and chocolates reach the retail outlets, despite the distribution and logistics challenges in these times, Dukes India has decided to step into the hand sanitizer space as well to serve the country and its people. By stepping up, Dukes India is not just helping the needy via contributing to the government relief funds but also ramped up their operations to include hand sanitizers in the portfolio within the shortest possible time.

With the launch of this hand sanitizer, that is fast-tracked tested to be 99.99% effective to fight all types of viruses and germs, Dukes India has shown to the world that doing what is necessary for a better world always tops their priority list.

“Hand Safe” sanitizer from House of Dukes contains 72.34% Ethyl Alcohol and is enriched with Vitamin E which is a good component for healthy skin. It has added perfume to ensure a refreshing feeling on the hands. The product will be available in three variants 100ml, 200ml, 500ml, and 5 litres.

Dukes strongly believes that the health and safety of Nation is a top priority and they are taking all the possible measures and precautions to serve the country in its fight against the deadly disease.

About Dukes

Dukes is one of the flagship brands of Ravi Foods Pvt. Ltd. (RFPL) and is known as a dominant player in the baked items and confectionery industry. Dukes India manufactures and markets a wide range of Biscuits, Wafers, chocolates and confectioneries and is known for its flagship brand of wafers, Dukes Waffy. A strong R&D base enables the company to tailor-make their consumables as per the unique ethnic tastes that are enjoyed by consumers worldwide.