Pernod Ricard India Foundation and Akshay Patra, Feeding the Daily Wage Workers Amid Nationwide Lockdown
B&L Editorial
Posted On April 3, 2020
Pernod Ricard India Foundation has a long-standing partnership with The Akshaya Patra Foundation. We are now contributing 4000 meals a day, to Delhi Government’s drive to feed vulnerable migrants and daily wage workers.
Talking about the initiative, Mr. Sunil Duggal, VP, Corporate Affairs, Pernod Ricard India said “The company has initiated myriad initiatives to support frontline healthcare professionals, enforcement agencies and truck drivers. We remain committed to support our communities and in the current situation, it is extremely important that every citizen contributes to the fight against COVID-19 and our healthcare system remains capable This feeding program with Akshaya Patra serves the informal workforce and ensure that they are well fed, healthy while staying where they are and thus contribute to curtailing the disease spread.”
The program is a vital step towards minimizing public movement amid the need for preventive isolation. At the same, it is ensuring that vulnerable communities are being cared for and do not suffer from social and economic adversities during this time and can contribute to this national fight against COVID-19 pandemic in India.
These meals are being prepared in best in class hygienic kitchens and are transported and served in safe manner by professional staff. It is being ensured that appropriate physical distancing is maintained by the beneficiaries of the program and they are made aware about best practices in personal hygiene. With two square meals served, nutritional needs of the migrant workers are being well tended to amid restricted movement.
With the vision of Creating Shared Value, Pernod Ricard India Foundation is committed to Leaving No One Behind in these testing times by standing firm behind vulnerable communities and enabling them to rise above adversities stronger and better. With program aligned to Sustainable Development Goal 2 for Zero Hunger, PRIF has fed 34 lakh meals to 15,000 school children in 160 schools in UP during 2019-2020.
Pernod Ricard India (P) Ltd. is a fully owned subsidiary of Pernod Ricard SA and is a fast-growing multinational alcohol beverage company delivering quality products to its consumers across the country. With leading brands in each category, Pernod Ricard holds one of the most dynamic and premium portfolios in the industry led by Seagram’s whiskies such as Royal Stag, Royal Stag Barrel Select, Blenders Pride, Blenders Pride Reserve Collection, Imperial Blue, 100 Pipers and a wide range of International premium brands that include Chivas Regal, Ballantine’s, The Glenlivet, Royal Salute and Jameson Irish whiskey. Some of the eminent brands in white spirits category include ABSOLUT vodka, Jacob’s Creek and Campo Viejo wines, Martell cognac, Beefeater and Monkey 47 gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagne.
Pernod Ricard India is a socially responsible organization with a strong belief to strengthen corporate citizen by addressing social, economic and environment sustainability in all key states. The company embraces priorities in areas of responsible drinking, education, sanitation, primary healthcare & youth employability, with a key focus towards sustainable initiatives on environment conservation and has undertaken large scale integrated projects across the country in Water Resource Management.
