Lifestyle, India’s leading fashion destination for the latest trends, launches ‘The Lifestyle Pujo Anthem’. Capturing the festive feels and celebrating the occasion of Durga Pujo, Lifestyle’s Pujo anthem composed by Anindya Chatterjee, features noted singers and musicians, Rupam Islam, Iman Chakraborty and Rupankar Bagchi. Celebrating the spirit of Pujo and everything that’s ‘quintessentially Kolkata‘, the anthem was shot in and around iconic locations in the city. The anthem brings to light high-energy scenarios that everyone cherishes during this time of the year – Adda, Shopping, Anjali and Pandal Hopping, among others – where everyone dresses up and enjoys the festivities while looking their very best.
Earlier on in the month, Lifestyle launched its Pujo Collection, with ensembles curated by renowned actress Mouni Roy. The collection was showcased in a captivating fashion show which culminated in stylish Mouni Roy walking the ramp in her favourite look. The new collection comprises trendy apparel and accessories that are perfect for the festive season, handpicked keeping Pujo in mind. The show captured the vibe of the festive season with accents of bright colours such as yellows, reds, greens and golds. Zari and sequin embroideries, intricate gold foil detailing, shararas, saree drapes, co-ordinates, and crop-tops, among others were some of the key trends that were showcased as well.
Lifestyle is India’s leading fashion destination for the latest trends. Part of Dubai-based retail and hospitality conglomerate – The Landmark Group, Lifestyle brings multiple categories including men, women and kids’ apparel, footwear, handbags, fashion accessories and beauty under the convenience of a single roof. Lifestyle provides seamless and hassle-free shopping, offering leading national and international brands along with the convenience of a true omni-channel experience with its online store lifestylestores.com. The company is recipient of numerous awards and accolades, including Most Admired Fashion Retail Destination of the Year at Images Fashion Awards for 5 consecutive years; No. 1 India’s Best Company to Work for in the retail industry for 2 consecutive years and Top 10 Best companies to Work for in India in 2015 – Great Places to Work Institute®. Currently, Lifestyle is present across 78 stores, 44 cities and delivers to over 26000 pin codes. Lifestyle is a true omni-channel player with its online store lifestylestores.com where customers can shop from the convenience of their home.