Consumer brand Veeba Foods has forayed into child nutrition segment with its new brand, V-Nourish, a nutrition supplement for kids above 5 years. Launched in 4 variants – Choco-Cookie flavour, Strawberry flavour, Badam flavour and Kesar Pista flavour, V-Nourish is available in modern trade and general trade stores across top 100 cities in the country.
The company has partnered with Shah Rukh Khan for V-Nourish’s launch campaign, Shaitan ki Jaan.
Childhood today is driven with a lot of choice and pressure of tomorrow, rather than the experiences and discoveries of today. Breaking this conventional mindset, V-Nourish stands strong with its core philosophy of ‘allowing children to experience the real childhood and fuel curiosity and creativity in every child.’ The marketing campaign reinstates this belief that children should be active, healthy, energetic and brimming with ideas and curiosity.
Speaking about the partnership, Shah Rukh Khan, mentioned, “I have been a first-hand observer of the struggles faced as a parent in ensuring that my children receive the right nutrition. When I met Viraj for the association, the fact that he has designed the product for his own children struck an immediate chord with the parent in me. In fact, I was so impressed with the passion and hard work put behind the product that I even agreed to lend my voice to the brand song. I’m really happy to become a part of this promising brand that aims to deliver on nutrition and taste to keep both parents and children delighted.”
The brand campaign, ‘Real Ingredients and Wholesome Nutrition for Shaitaan Ki Jaan’ will be live across top cities in India across print, television and online mediums.
“As an honest and transparent brand, we’ve tried our best to declare every information possible on the label itself so that the parents can truly understand what, why, how of their child’s nutrition. We’ve introduced our product & at the same time have asked parents to not just go by the brand but actually read the label and discover and verify the goodness of the product themselves,” said, Viraj Bahl, Founder & MD of Veeba and V-Nourish.
The Story of V Nourish
V-Nourish is a nutritional supplement drink for kids that aims to provide wholesome nutrition. The journey of V-Nourish’s creation began with a father’s desire to give nothing but the best to his children. Kids love all things tasty, while parents are always focused on giving them balanced nutrition for growth and development. Like any parent, the founder of V-Nourish wanted to provide a tasty, wholesome, and healthy nutrition supplement that children and parents would cherish, alike. Hence, he spent over 3 years on research and development of a product that is a perfect balance of taste and nutrition.
About the Company
Veeba is an FSSC 22000 and ISO 22000:2005 company. With years of food manufacturing experience, Veeba is recognized today for its high-quality products, made in an internationally certified production facility that meets the best global standards of food excellence. Veeba has over 4,00,000 square feet of world-class manufacturing space, located in the heart of the golden quadrilateral at Neemrana and Keshwana, in Rajasthan. With a wide connectivity and distribution network, across India, Veeba caters to the needs of our consumers and some of the biggest names in the QSR & B2B industry.