Aakash Vaghela’s Evocus Creates a New Segment in Bottled Drinking Water Category

A.V. Organics – an indigenous start-up venture – today announced the launch of ‘Evocus’, India’s first natural black alkaline water in Pune. This new category of bottled water has been developed specifically for 21^st century Indian consumers to promote enhanced hydration and continued good–health needs. The Company has invested $1 million in setting up a fully-automated manufacturing and bottling plant, with an allied R&D unit, spread across 50,000 square feet in Vadodara, Gujarat. The facility has a capacity of producing 40 million bottles per year.

Over 70 natural trace minerals are infused into completely purified water, and bottled in a fully-automated, sterile, pharma-grade plant, untouched by human hands. The water receives its unique black colour from the blended natural minerals sourced from deep within the Earth’s crust, discovered by renowned scientist Dr. Nobert Chirase, from Texas, USA. Dr. Chirase holds a PhD in nutrition and is a leading nutritional consultant and an expert in health and wellness. He is a member of the board of A.V. Organics as a chief mentor and principal product consultant.

Evocus’ formulation provides superior and sustained hydration, better detoxification and improved metabolism benefits to today’s on-the-move consumers.

In the words of Aakash Vaghela, Founder and Managing Director, A.V. Organics LLP, “The introduction of Evocus – a new category of black alkaline water – in the Indian market is poised to transform the overall health and well–being of its users. Today, consumers – especially the millennials and young adults – are more health–conscious, seeking healthier choices across product categories, including potable water. Given the city’s higher concentration of millennials, who are more receptive to new healthy consumption concepts, Pune is an ideal destination for launching alkaline water offering enhanced hydration and better detoxification. Moreover, by bringing an international concept and manufacturing it in India, Evocus’ production plans are aligned with the Government of India’s ‘Make in India’ initiative. The bottom line is the myriad health benefits that Evocus offers to the Indian consumers – not only the young generation, but older adults as well.”

Priced at INR 100, Evocus is available in 500ml bottles across retail outlets and supermarkets in Pune. Evocus will be shortly available in other cities like Chandigarh, Delhi NCR, Bengaluru, Hyderabad, Jaipur, Mumbai, Chennai, Indore and Vadodara within the next 6 months. The company plans to sell 3-5 million bottles in the first year. As part of its online distribution, the brand has partnered with Amazon and Snapdeal. Evocus is also available on their online store on the website www.drinkevocus.com

“Our high–quality black water Evocus complies with national and international regulatory standards. The company’s manufacturing plant will also create more jobs locally, raising industrial employment in the region. Regular training and up–skilling programs will be conducted to continually enhance the skills of workers,” Mr. Vaghela concludes.