Bobbi Brown announced its first ever brand ambassador for India, and it’s none other than newcomer Tara Sutaria. The actor, who made her silver screen debut in Student Of The Year 2has become a familiar face and household name in the last month.
Speaking on the association, brand ambassador Tara Sutaria said, “I am incredibly excited to be the first Indian Brand ambassador of such an iconic global brand, Bobbi Brown Cosmetics. Having grown up in an arts environment I have a special appreciation for beauty both in reel and real life. The brand’s inclusive celebration of confidence and individual beauty, its cult products and a broad range of shades for all skin tones makes it timeless and especially relevant for the Gen Z – just like me.”
“We are delighted to welcome Tara to Bobbi Brown as the first Indian face of the global prestige beauty brand. The brand’s direction and vision to have a confident and independent woman like her will definitely resonate with today’s modern Bobbi Brown consumer while remaining true to its roots. With Tara, we look forward to creating many such memorable campaigns that inspire women every day.” said Rohan Vaziralli, General Manager, Estée Lauder Companies India.
In celebration of the partnership, Tara will unveil two new handpicked shades, from the Crushed Liquid Lip collection: Cherry Crush and Juicy Date and feature them in her first brand campaign.
Crushed Lip Colour’s feel-good formula wraps lips in full colour, giving emollient-rich moisture of a balm and sweet sheen of a gloss for a plumped-up look and comfortable feel. Tara picked a vibrant red and a pinkish brown shade to give her a flawless day-to-night look in a swipe. She will be featured across all digital, social and in-store platforms for all featured brand campaigns.
Bobbi Brown Cosmetics is a global prestige beauty brand that empowers women to embrace and enhance their individual beauty. Founded in 1991 by makeup-artist-turned-entrepreneur Bobbi Brown, the brand offers universally flattering products created with uncompromising quality and an intuitive sense of what every woman wants: to look and feel like herself, only prettier and more confident.