Royal Enfield appoints Ashok Leyland’s Vinod Dasari as CEO

Royal Enfield has appointed Vinod Dasari as its new CEO. Dasari will also join the Board of Eicher Motors Limited as an executive director with immediate effect. He will be replacing Siddhartha Lal, who will continue to be the Managing Director at Royal Enfield. The company says that Siddhartha Lal will continue to support Vinod Dasari on product and brand related areas. Prior to his new role at Royal Enfield, Vinod Dasari was the MD and CEO at Ashok Leyland since 2011. He has held several leadership positions at Cummins India Limited and Timken Company where he went on to become the President of its Global Railroad business in the USA. He started his career with General Electric in 1986.

Managing Director and Chief Executive Officer, Eicher Motors, India

“Vinod’s fearless entrepreneurial leadership, experience of managing complex businesses globally, deep understanding of customers and his vision of how digital technology will be used and experienced around the world are precisely the qualities that Royal Enfield needs as it aspires to lead and catalyse the global motorcycling industry towards middle weights (250-750cc),” said Siddhartha Lal.

In order to establish Royal Enfield as a global brand, Lal moved to London in 2016. In 2017, the company also opened its first technical centre in the UK. Royal Enfield recently announced that it will set up its first assembly plant in Indonesia.

“Royal Enfield is an inspiring story and I am very excited to be of such a fantastic brand. Personally for me, working with a consumer brand will be a tremendous learning opportunity, and professionally, I am looking forward to the challenge of creating a global consumer brand from India,” said Mr.Vinod Dasari.

We go back a bit wherein we had a chance to interact with Mr.Dasari during his stint at Ashok Leyland, watch the full feature :