MG, the initials of Morris Garages, is a British automotive marque registered by the now defunct MG Car Company Limited, a British sports car manufacturer begun in the 1920s as a sales promotion sideline within W. R. Morris’s Oxford city retail sales and service business by the business’s manager, Cecil Kimber. Best known for its two-seat open sports cars, MG also produced saloons and coupés. Kimber was an employee of William Morris.
The MG business was Morris’s personal property until 1 July 1935 when he sold MG to his holding company, Morris Motors Limited, restructuring his holdings before issuing (preference) shares in Morris Motors to the public in 1936. MG underwent many changes in ownership starting with Morris merging with Austin in The British Motor Corporation Limited in 1952. MG became the MG Division of BMC in 1967 and so a component of the 1968 merger that created British Leyland Motor Corporation. By the start of 2000 MG was part of the MG Rover Group, which entered receivership in 2005. The assets and MG brand were purchased by Nanjing Automobile Group (which merged into SAIC in 2008) for GB£53 million. Production restarted in 2007 in China. The first all-new model from MG in the UK for 16 years, the MG 6, officially launched on 26 June 2011.
MG for over 9 decades has brought people together & brought alive shared experiences. What started as an excuse to get MG owners together for a few hours, is today a full-fledged MG community with more than 70,000 members across the globe, who come together to form the MG family. The MG owners (vintage, classic, modern MGs) share one thing in common, the love for MG cars.
Lets look at the Brand Journey of Morris Garages
The MG Hector is India’s first car that will offer connectivity on the go. And the brain behind it is the revolutionary iSMART Next Gen technology. It combines hardware, software, connectivity, services and applications to make your driving experience easier, smoother, and smarter. The biggest advantage of connected mobility is OTA (Over the Air updates). For the first time in India, a car will get updated over the air, the MG Hector. So, like your smartphones, you will get a new look screen and themes, new apps and new entertainment content from time to time as new updates are available.
All content credits : www.mgmotor.co.in