India’s fastest growing multiplex operators INOX Leisure Ltd (INOX) today signed a deal with CJ 4DPLEX for bringing the multi-projection technology ScreenX to India. ScreenX is the world’s first multi-projection theatre technology designed to enhance the movie-going experience offering a 270-degree view. ScreenX allows the audience to go beyond the frame of the traditional movie screen, utilizing a proprietary system to expand select scenes of feature films to the left and right walls on each side. The deal was signed on the sidelines of CinemaCon, world’s largest event for the movie theatre industry taking place in Las Vegas from 1st – 4th April.
The deployment of ScreenX technology would allow the movie scene to spread beyond the cinema screen on to the three sides of the cinema wall and offer a spectacular view. While offering a maximized immersive experience, the 270-degree view would not only amplify the emotional aspect, but also enhance the entertainment value of the content. INOX has signed a deal with CJ 4DPLEX today and is all set to bring the first ScreenX to India.
Alok Tandon, Chief Executive Officer – INOX Leisure Ltd added: “Ensuring a great viewing experience for our patrons has always been our foremost priority, which inspires us to continuously reinvent & innovate and bring the best technology to them. Further to this endeavor, we are proud to announce our association with ScreenX, which will enable us to offer an unprecedented 270-degree cinema-viewing experience on three walls of the theatre. This new form of storytelling would deliver the narrative in a more convincing manner, leaving the audience breathless. This is a massive milestone in the glorious history of Indian cinemas and we are proud to be the ushers of this new technology.”
“We are very pleased today to be signing a new deal to expand ScreenX to across India with our partner INOX,” said JongRyul Kim, CEO of CJ 4DPLEX. “We are incredibly happy to be working with such a great new partner in revolutionizing the Indian cinematic landscape and we are looking forward to developing a long-lasting partnership with them in the years to come.”