Procter & Gamble joined hands with Humane Society International’s #BeCrueltyFree campaign to ban animal testing in producing cosmetic products.
Launched in 2012 #BeCrueltyFree campaign focuses on joint education and capacity-building programs for non-animal alternatives, continued development of new animal-free approaches to safety assessment and advocating for the legislative end of cosmetic animal testing in key global markets.
Kitty Block, President of Humane Society International and the Humane Society of the United States, said: “This partnership represents an important milestone in our efforts to end animal testing for cosmetics worldwide through our #BeCrueltyFree campaign. By working together with forward-looking companies like Procter & Gamble, we can make this ambitious goal a reality.”
Kathy Fish, Chief Research, Development and Innovation Officer, Procter and Gamble, shared “We are pleased to partner with the Humane Society International in the quest to end cosmetic animal testing. I’m proud of the passion and expertise our researchers have contributed already to this goal. I know they will continue to be a force for good, providing leadership and advocacy to help achieve our shared vision.”
Troy Seidle, HSI Vice President for Research & Toxicology, said: “Animal testing of cosmetics not only causes unnecessary animal suffering, but it also represents outdated science. For more than 20 years, we have collaborated with Procter & Gamble to advance the development and regulatory acceptance of non-animal testing approaches, but in order to finally move proposed cosmetic animal testing bans into law in the United States, Canada, Brazil, Chile, South Africa and other influential markets, we need the active support of major industry leaders such as P&G. With the power of P&G’s household brands, I’m confident we can achieve a legislative end to cosmetic animal testing globally within five years.”