Indian sports stars have been making news for grabbing multi million dollar brand deals in past. In 2017, Virat Kohli signed a 100 Cr deal with Puma for a period of eight years. This time, badminton star PV Sindhu has signed a whooping 50 crore sports sponsorship deal with Chinese sports brand Li Ning.
— LI-NING INDIA (@LiNingINDIA) February 8, 2019
“Sindhu’s deal is one of the biggest in world badminton. It is close to Rs 50 crore for sponsorship and equipment,” Mahender Kapoor, director, Sunlight Sports Pvt Ltd, the multi-national exclusive partner of Li-Ning in India, told PTI.
Sindhu won accolades for creating history by winning silver at Olympic and World Championship and this deal makes her one of the highest paid sportswoman in India.