INCREDIBLE JOURNEYS : SHAZE : EPISODE 3

Chief Correspondent Posted On December 12, 2017

shazé is a premium lifestyle brand dedicated to provide élite creations to its most privileged customers. shazé creations are bold, edgy, impactful, statement-making pieces that hold unique answers for all lifestyle needs. shazé is about self-expression, and it is poised to offer inimitable and diversified solutions to its customers enriching the path of perfect urban high street lifestyle.

With stores pan-India, shazé boasts a lineup of jewellery, perfumes, scarves, watches, wrist bands, home decor, office decor, silverware, leather ware and religious idols. Assuring something for everyone, the brand revels in providing memorable shopping experiences. Each creation is handpicked with a keen eye on subtlety, finesse, craftsmanship and uniqueness to keep up with the demands of shazé’s connoisseur clientele.

Samrat Zaveri, the founder and MD of shazé – a successful entrepreneur with a style of his own. One of the few entrepreneurs who are as confident and buoyant as him, Samrat is also known to be a power house of knowledge. He is a multi-faceted dynamic individual driven towards excellence. He is an ardent follower of sports, a fitness enthusiast, and a jazz-music lover. An aficionado by nature, he likes to invest his free time in reading philosophical books.

Samrat is not only the MD but the life of shazé. He aspires shazé to become a global lifestyle brand and touch million lives from across the world. From conceptualizing the product to giving birth to its existence, Samrat is personally involved in all aspects of the business. He develops ingenious strategies to ensure a smooth sync of the products with shazé ideology and philosophy. Since the birth of shazé, it has been all about retail growth, demystifying retail trajectories, launching new categories and driving the brand to cater to contemporary consumer needs. With his vision, Samrat envisaged the change in consumer mindsets and the way consumers would use brands to express themselves more than before.

shazé evolved as a brand; the brand that consumers use as a medium of self-expression. With artisans from across the world creating exclusive products just for shazé, today the brand is known for its innovative and contemporary designs. Every shazé product narrates its own story through its edgy manifestation. The brand offers its consumers a holistic lifestyle with different products and accessories such as home décor, fashion jewelry, sunglasses, scarves, and worthy gift items. shazé has invented a whole new trend in luxury gifting in India through its world-class offerings.

Incredible Journeys – A Brand & Leadership Series

Through this platform, we are featuring the Brand and its Leadership from inception to glory. Leaders & Brands who with their business acumen and perseverance, have made an impact in shaping up the modern India need to be recognised and felicitated on a national platform. These experiences are not only an inspiration to Indian nationals but a visionary aspiration to global audience. Our show is an amalgamation of an elaborate episodic series on CNBC TV 18 and CNBC Awaaz chronicling the life of such Leaders who are featured through this platform. The concept glues together their journey from inception, creatively weaving a compelling story of their lives in a never-seen-before format on television.